It’s beginning to look a lot like Christmas, that being said it’s winter in Calgary and our skin is heading to the regular dry and in need of some rehydration situation! So, we stopped into Altruistic, and got the low down on what you need in your life this season to make it a little bit easier for you!

The lovely owner ( Mona ), shared her favourite items for keeping your skin moisturized and healthy during these cold winter months…But first, a little bit about Altruistic!

Altruistic uses only a healthy and pure line of nourishing personal care items that are completely free of artificial colours, artificial fragrances, synthetic chemical preservatives and all toxins.

That being said, let’s get started!

Hand Cream – A hand cream for on the go moisturization throughout the day

Body Scrub – The body scrub for exfoliating dead skin.

Cream Wash – Removes impurities while leaving the skin soft and sweet.

Body lotion– Made with essential oils for intense moisturization at the beginning and end of the day.
These facial products that will ensure your skin will be radiant and glowing for the holidays.

Creamy Argan Cleanser– clears impurities while leaving the skin soft.

Aqua Boost– Aqua boost for added hydration with added hyaluronic acid.

Nourishing serum– The serums for luxurious moisturization that softens the skin with essential fatty acids and vitamins with highest Orac values.

Coffee Bean Eye Cream – Avenue Award Winning!! Coffee bean eye cream to reduce puffiness and dark circles. These will provide instant hydration and moisture benefits!

Now that we are moisturized and ready to go, we heard Mona left the corporate world to start this amazing local shop on 4th! We want to know more, so we sat down with her to talk about it!

How long have you operated on 4th Street?

Mona: I have been on 4th St since February of 2014.

So, how did you get started? What was the inspiration behind the start of Altruistic?

Mona: I have had numerous members of her family touched by cancer. When my mother and father both diagnosed, I knew in my heart that there was something I felt I needed to do. I took my passion of helping others and my university skills in business to give people a preventative cure for diseases that are skin related.

Carcinogens are pretty much in every household product. Putting them on your largest organ our skin was a perspective I felt I needed to change. Taking chemicals out of your baby washes our hair and skin care could maybe save a life.

Amazing! What’s something we might not know about your business?

Mona: It took years of studying and research, to find what I was looking for — A French manufacturer, the product line I now represent: One-hundred percent pure organic skin, vegan skincare.

Also Altruistic this is an entirely one women store, truly built on passion!

You are definitely passionate about it. What’s your favourite quote?

Mona: “True happiness is not attained through self-gratification, but through fidelity to a worthy purpose.” Helen Keller

What you love most about 4th Street?

Mona: The energy. I love all the action happening on this road. There is so much to do and see on this street, it’s just fun to be here!

And last but not least, your one guilty pleasure?

Mona: White Wine.

Thank you so much Mona! Want to learn more about Altruistic? Follow them online on Facebook, and Twitter!